Author Question: A study of brand placements in films found a(n) ______ effect between stock returns and time (in ... (Read 63 times)

charchew · **on:** Jun 29, 2018

A study of brand placements in films found a(n) ______ effect between stock returns and time (in days).
a. short-term
b. inverted-U
c. placebo
d. R-F-M
e. contextual

Question 2

Jake and thousands of others like him purchased a product advertised on TV that claimed instant hair growth with one application. Jake is representative of the many purchasers of this product in that he is highly sensitive about his recent balding. Because the advertised product is ineffective, the FTC would likely consider this a case of _____ advertising.
a. unfair
b. deceptive
c. unreasonable
d. unrepresentative
e. unethical