Companies' databases of customers often contain R-F-M data. The M ...

[imowrer]

Companies' databases of customers often contain R-F-M data. The M stands for _____.
 a. motivation
  b. monetary value
  c. markdown
  d. media
  e. message

Question 2

General Mills is introducing a new line of barbecue sauce, and grocery retailers are requiring that General Mills pay them a per-store fee for their willingness to handle the new product. This fee is known as a _____ fee.
 a. placing
  b. purchasing
  c. selling
  d. slotting
  e. security

[beccamahon]

Answer to Question 1

b

Answer to Question 2

d