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Author Question: Mobile phones are being called _____ because they are so common. a. brand in the hand b. third ... (Read 22 times)

jCorn1234

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on: Jun 29, 2018
Mobile phones are being called _____ because they are so common.
 a. brand in the hand
  b. third screen
  c. replacement technology
  d. minibooks
  e. smartphones

Question 2

Harold is trying to determine the appropriate metric his company should use to gauge the effectiveness of its marcom efforts. Which of the following is a possible option?
 a. brand awareness
  b. attitudes toward the brand
  c. purchase intentions
  d. sales volume
  e. All of these are correct.


dawsa925

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


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jCorn1234

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Reply #2 on: Jun 29, 2018
Correct answers!


dawsa925

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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