Author Question: Mobile phones are being called _____ because they are so common. a. brand in the hand b. third ... (Read 32 times)

jCorn1234

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Mobile phones are being called _____ because they are so common.
 a. brand in the hand
  b. third screen
  c. replacement technology
  d. minibooks
  e. smartphones

Question 2

Harold is trying to determine the appropriate metric his company should use to gauge the effectiveness of its marcom efforts. Which of the following is a possible option?
 a. brand awareness
  b. attitudes toward the brand
  c. purchase intentions
  d. sales volume
  e. All of these are correct.



dawsa925

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Answer to Question 1

b

Answer to Question 2

e



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dawsa925

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