Author Question: Teresa received an e-mail message telling her to click on the link in the message to update her ... (Read 78 times)

dmcintosh · **on:** Jun 29, 2018

Teresa received an e-mail message telling her to click on the link in the message to update her account profile at her bank. She did so, was taken to a website that looked like her bank's online banking website, and proceeded to enter all sorts of personal information such as her social security number, checking account number, and credit card numbers. However, this was not a legitimate site for her bank, but rather it was one designed to look like her bank site so thieves could obtain consumers' personal information to steal their identities. Unfortunately for Teresa, 3,000 was stolen from her bank account, and several purchases were made on her credit cards. This activity is known as ____.
a. skimming
b. phishing
c. browsing
d. searching
e. podcasting

Question 2

Which of the following is NOT a trait shared by the world's strongest brands?
a. The brand excels at delivering the benefits customers truly desire.
b. The brand stays relevant.
c. The pricing system is based on consumers' perceptions of value.
d. The brand relies on mass media advertising to satisfy the brand's positioning strategy.
e. The brand portfolio and hierarchy make sense.