Author Question: _____ are ads that appear between two content Web pages. a. Cookies b. Banner ads c. Pop-ups d. ... (Read 133 times)

scienceeasy

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_____ are ads that appear between two content Web pages.
 a. Cookies
  b. Banner ads
  c. Pop-ups
  d. Interstitials
  e. Superstitials

Question 2

Brand associations can be shaped and equity enhanced through marketing communications that associate the brand with people, places, and things that are available to consumers. This approach is known as the _____.
 a. speak-for-itself approach
  b. message-driven approach
  c. leveraging approach
  d. culturally constituted approach
  e. meaning transfer approach



frejo

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Answer to Question 1

d

Answer to Question 2

c



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