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Author Question: Banner advertising, along with other communications elements in an IMC program, can serve to ... (Read 143 times)

Alainaaa8

  • Hero Member
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  • Posts: 576
on: Jun 29, 2018
Banner advertising, along with other communications elements in an IMC program, can serve to facilitate increasing levels of brand _____ and thus enhance brand _____.
 a. information; knowledge
  b. credibility; information
  c. focus; attention
  d. awareness; equity
  e. relative advantage; awareness

Question 2

Toyota automobiles are regarded by consumers as reliable, intelligent, and successful. The levels of satisfaction of Toyota owners is at or near the top of satisfaction ratings. Which brand-related personality dimension best describes Toyota?
 a. excitement
  b. competence
  c. sophistication
  d. ruggedness
  e. innocence


djpooyouma

  • Sr. Member
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  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


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