Banner advertising, along with other communications elements in an IMC program, can serve to facilitate increasing levels of brand _____ and thus enhance brand _____.
a. information; knowledge
b. credibility; information
c. focus; attention
d. awareness; equity
e. relative advantage; awareness
Question 2
Toyota automobiles are regarded by consumers as reliable, intelligent, and successful. The levels of satisfaction of Toyota owners is at or near the top of satisfaction ratings. Which brand-related personality dimension best describes Toyota?
a. excitement
b. competence
c. sophistication
d. ruggedness
e. innocence
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Advertising Break-even Question