Author Question: The excitement for apps as an advertising medium is tempered by the reality that the average app ... (Read 37 times)

imowrer · **on:** Jun 29, 2018

The excitement for apps as an advertising medium is tempered by the reality that the average app loses 77 percent of its users within 3 days after it is downloaded.
a. True
b. False
Indicate whether the statement is true or false

Question 2

A brand has no equity if consumers are unfamiliar with it.
a. True
b. False
Indicate whether the statement is true or false