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Author Question: Which of the following is NOT a general objective for a company's marcom program? a. inducing action ... (Read 84 times)

danielfitts88

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on: Jun 29, 2018
Which of the following is NOT a general objective for a company's marcom program?
 a. inducing action
  b. satisfying
  c. persuading
  d. informing
  e. All of these are objectives of a company's marcom program.

Question 2

Which of the following refers to the collection of all elements in an organization's marketing mix that facilitate exchange by establishing shared meaning with its customers?
 a. marketing promotion
  b. promotion
  c. sales promotion
  d. marketing communications
  e. integrated marketing communications


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Ddddd

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


danielfitts88

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

isabelt_18

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Reply 3 on: Yesterday
Excellent

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