Max and Tiffany are celebrating their 10th wedding anniversary ...

[ec501234]

Max and Tiffany are celebrating their 10th wedding anniversary and are dining at an exclusive French restaurant in a major city a few hours away from their home. They're reviewing the wine list and want to celebrate their anniversary with a bottle of champagne. Max and Tiffany are not very knowledgeable about the different brands of champagne but know that in order to be classified as champagne, the grapes must be grown in a particular region of France known as the champagne viticulture region. Other producers might have similar products, but they must use the phrase sparkling wine as they are prohibited from using the champagne name. As Max and Tiffany are reviewing the wine list, they see that a bottle of Cristal, which is a famous label, sells for 250 per bottle but a sparkling wine from the Anjou region of France is 50 per bottle. Since Max and Tiffany are not that knowledgeable about wine, they decide to order the 50 bottle of sparkling wine. What type of pricing strategy does Cristal most likely utilize?
 A) Prestige
  B) Customary
  C) Odd-even
  D) Reference

Question 2

Tiffany and John recently purchased a 25-year-old home and are currently immersed in a kitchen remodel, which includes replacing countertops, cabinets, and kitchen appliances. They are shopping for appliances and visited several retailers to compare prices and determine which brands best met their requirements. One retailer is offering the GE brand refrigerator, cook top, built-in oven, dishwasher, and warming drawer for 3,999, while another retailer has a set of LG appliances that includes a larger refrigerator, range/oven combination, dishwasher, and wine cooler for 3,450. Tiffany and John are meeting with their kitchen designer to finalize their plans for the kitchen and think that either one of these packages will fit their requirements. The appliance retailers are utilizing a ______ pricing strategy.
 A) bundle
  B) reference
  C) skimming
  D) premium

[tmlewis4706]

Answer to Question 1

A

Answer to Question 2

A