Author Question: Department stores such as Kohl's and Macy's are interested in learning how much their competitors ... (Read 45 times)

dalyningkenk · **on:** Jun 29, 2018

Department stores such as Kohl's and Macy's are interested in learning how much their competitors are charging for similar merchandise. Which of the following practices might these retailers utilize to identify competitors' prices?
A) Employing comparative shoppers who systematically collect data on prices at competing stores
B) Stealing price lists from a display at a trade show
C) Hiring sales representatives from competitors' companies and asking them to share price information
D) Pretending to be a buyer and soliciting pricing information from the competitor

Question 2

Target has worked closely with suppliers such as Calphalon to offer customers a high-quality, branded product that is only available in Target stores. Due to these partnerships, Target has established a high level of perceived _______ among their customers since they provide a large range of brand-name merchandise at reasonable or below-competition prices.
A) value
B) demand
C) supply
D) competitive differentiation