This topic contains a solution. Click here to go to the answer

Author Question: You are the head of pricing strategy for your firm, and you are very excited about a new ... (Read 81 times)

mckennatimberlake

  • Hero Member
  • *****
  • Posts: 559
You are the head of pricing strategy for your firm, and you are very excited about a new point-of-sale system that has just been installed in all your firm's retail outlets. The system is a state-of-the-art, real-time information system that captures the details of every sale made in your retail outlets. Now you will have up-to-the-minute data on sales volume trends and performances for your entire product line. You plan to use this data to set prices based on these volume trends.
 
 
  Which of the following bases for pricing are you intending to use?
 
 
 A) Markup pricing
  B) Competition-based pricing
  C) Demand-based pricing
  D) Cost-based pricing
  E) Cost-plus pricing

Question 2

You are a brand manager for a large chain of grocery stores. You have been working overtime for the last two weeks to prepare for your pricing objectives meeting with the head of sales and marketing. You walk into the meeting with a high degree of confidence in the strategy that you have for setting the pricing objectives for your brand category for the upcoming year. You are speechless when the marketing head tells you that no changes in the pricing objectives will be made for your brand category. He says he believes it is most prudent to leave the existing pricing objectives as they are for the upcoming year.
 
  Which of the following statements is the best explanation for the marketing head's decision to leave the existing pricing objectives in place with no change?
 
 A) A status quo pricing objective can reduce a firm's risks by helping stabilize demand for its products.
  B) The company intends to focus on product quality instead of pricing to win market share.
  C) The company expects its market share to increase if it leaves its pricing objectives the same.
  D) Profit maximization is not an objective in the upcoming year.
  E) The company is not concerned about cash flow.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

olivia_paige29

  • Sr. Member
  • ****
  • Posts: 334
Answer to Question 1

C

Answer to Question 2

A




mckennatimberlake

  • Member
  • Posts: 559
Reply 2 on: Jun 29, 2018
Wow, this really help


bassamabas

  • Member
  • Posts: 294
Reply 3 on: Yesterday
Excellent

 

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

For a complete list of videos, visit our video library