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Author Question: The manager at Target puts a sign up next to a Samsung audio system that reads, Only 299.99 60 less ... (Read 87 times)

nelaaney

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on: Jun 29, 2018
The manager at Target puts a sign up next to a Samsung audio system that reads, Only 299.99 60 less than at Best Buy. This is an example of what type of pricing strategy?
 A) Random discounting
  B) Periodic discounting
  C) Comparison discounting
  D) Penetration pricing
  E) Everyday low prices

Question 2

Showing a product's price along with its previous price, the price of a competing brand, or the price at another retail outlet is called
 A) competition-based pricing.
  B) reference pricing.
  C) comparison discounting.
  D) captive pricing.
  E) psychological pricing.


joneynes

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C


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