Author Question: Chris is planning three sales during the third quarter of the year at Toys R Us. The first is at the ... (Read 12 times)

j.rubin · **on:** Jun 29, 2018

Chris is planning three sales during the third quarter of the year at Toys R Us. The first is at the beginning of the school year, the second is the week before Halloween, and the third is Black Friday. These sales would be considered to be
A) psychological pricing.
B) calendar discounting.
C) sales promotion pricing.
D) special-event pricing.
E) captive pricing.

Question 2

Which of the following pricing strategies often results in a retailer losing money on the product?
A) Price leader
B) Psychological discounting
C) Penetration pricing
D) Special-event pricing
E) Ethical pricing