A problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time.
A) random discounting
B) penetration pricing
C) reference pricing
D) everyday low pricing
E) periodic discounting
Question 2
Maria recently put her house on the market at an asking price of 260,000. She realizes, however, that in order to sell the house, she may have to use
A) secondary-market pricing.
B) reference pricing.
C) negotiated pricing.
D) price lining.
E) professional pricing.