If General Motors determines that it wants to sell 200,000 Chevrolet Acadias and sets the price at 29,500 because it knows that at that price it will reach that goal, the firm would be using a ____ pricing method.
A) cost-plus
B) competition-based
C) psychological
D) comparison
E) demand-based
Question 2
During July and August, Lakewood Links Golf Course, located in South Carolina, offers weekday rates of 13 for a round of golf with a cart. During the rest of the year, the weekday rates are between 25 and 35. This is an example of the use of
A) differential pricing.
B) incentives.
C) competition-based pricing.
D) demand-based pricing.
E) random discounting.
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