Author Question: Some grocery stores collect data on competitive prices A) by calling their competitors. B) on a ... (Read 148 times)

TFauchery · **on:** Jun 29, 2018

Some grocery stores collect data on competitive prices
A) by calling their competitors.
B) on a quarterly basis.
C) through stores' purchase data.
D) from their resellers.
E) by using full-time comparison shoppers.

Question 2

Kendra has been doing research for a smartphone manufacturing company. She has just been reviewing the results of several focus groups and has found that for customers, value is a function of the product's
A) quality attributes.
B) price and brand name.
C) price and durability.
D) quality and functional attributes.
E) quality relative to the quality of competing brands.