Mary works as the purchasing agent for the business department at the local college. One of the staff members has asked her to order a new desk chair because the stuffing is coming out of her old one. Mary approves the purchase, and the school buys the desk chair. The more Mary researched the chair, however, the more impressed she became. Mary suffers from back problems, and this desk chair had a number of adjustment settings and strong cushioning. Mary operates her own small consulting business from her home office in her off-hours. The chair she currently has for her desk in the office is highly uncomfortable. Despite its expense, Mary decides to purchase the chair for her home office. The first purchase is a _____________, and the second purchase is a ___________________ _.
A) business; consumer
B) consumer; consumer
C) business; business
D) consumer; business
E) industrial; consumer
Question 2
Running a big sale in order to generate enough cash flow to pay creditors is typical in a situation in which a firm's primary pricing objective is
A) keeping the status quo.
B) profit.
C) survival.
D) market share.
E) recovery.
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