Author Question: Everything associated with the product, including its symbolism and experiences is the____________. ... (Read 112 times)

mspears3 · **on:** Jun 29, 2018

Everything associated with the product, including its symbolism and experiences is the____________.
A) brand name
B) brand mark
C) brand
D) trademark
E) product appeal

Question 2

Shania Dolls have become a major competitor of doll companies like Mattel. When the company produces 1,500 dolls, it incurs 6,000 in costs. When it produces 1,501 dolls, the costs go up to 6,004. This 4 difference is an example of
A) marginal cost.
B) fixed cost.
C) average variable cost.
D) total cost.
E) average total cost.