Author Question: A unique cap or applicator is an example of secondary-use packaging. Indicate whether the statement ... (Read 134 times)

c0205847

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A unique cap or applicator is an example of secondary-use packaging.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true about the factors that affect pricing decisions?
 
 A) In the long term, a firm may sell products below cost to match competition.
  B) Marketers should set prices that are consistent with the organization's goals and mission.
  C) Pricing decisions should not influence activities associated with the other marketing mix variables.
  D) Price is not linked to elements of the distribution variable of the marketing mix.
  E) Costs should not be an issue when establishing price.



Benayers

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Answer to Question 1

False

Answer to Question 2

B



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