Author Question: Marketers must balance consumer desire for convenience against environmental concerns. Indicate ... (Read 96 times)

wenmo · **on:** Jun 29, 2018

Marketers must balance consumer desire for convenience against environmental concerns.

Indicate whether the statement is true or false

Question 2

Which of the following is true about non-price competition?

A) A major advantage of nonprice competition is flexibility.
B) Nonprice competition does not allow the marketer to build brand loyalty.
C) Price wars may result from nonprice competition.
D) In nonprice competition, marketers distinguish their brands with unique product features.
E) In nonprice competition, marketers do not use promotion.