Author Question: Package shape, graphic design, and certain colors may be used to make a product appear taller than ... (Read 32 times)

beccaep · **on:** Jun 29, 2018

Package shape, graphic design, and certain colors may be used to make a product appear taller than it actually is.

Indicate whether the statement is true or false

Question 2

You and a partner are planning to open a dollar discount store in your hometown. You plan to sell the majority of the items in the store for one dollar unit price. You have seen this concept work well in other cities, and you believe the demographics of your hometown are a good fit for this retail concept.

Which of the following types of customers are you expecting to frequent your store?

A) Price-conscious customers
B) Wholesalers
C) Other retailers
D) Prestige-sensitive customers
E) Value-conscious customers