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Author Question: When a firm's packages are designed to appear to be quite similar, the firm is using family ... (Read 47 times)

biggirl4568

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on: Jun 29, 2018
When a firm's packages are designed to appear to be quite similar, the firm is using family packaging.
 
 Indicate whether the statement is true or false

Question 2

You are a senior sales and marketing analyst for a major retailing firm in Wyoming. The marketing manager just stopped by your office with a very frustrated look on her face. She tells you that she is confused as to why, every time the company raises the sales price of its products, total revenue for the company declines.
 
 
  Based on this information, which of the following explanations do you give her for why this situation occurs?
 
 
 A) The demand for the company's products is inelastic, so total revenue declines when prices are raised.
  B) The demand for the company's products is elastic, so total revenue declines when prices are raised.
  C) The demand for the company's products is elastic, so unit sales increase when prices are raised.
  D) The demand for the company's products is inelastic, so unit sales increase when prices are raised.
  E) The demand for the company's products is elastic, so fixed costs increase when prices are raised.


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lauravaras

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

B


biggirl4568

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Reply 2 on: Jun 29, 2018
Wow, this really help

scottmt

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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