Author Question: Which of the following issues is least important in using co-branding effectively? A) The brands ... (Read 23 times)

rayancarla1 · **on:** Jun 29, 2018

Which of the following issues is least important in using co-branding effectively?
A) The brands involved should represent a complementary fit in a customer's mind.
B) The brands that are teamed together should not lose their individual identities.
C) The brands involved should be owned by different companies.
D) Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
E) Co-branding should take advantage of the distribution capabilities of the brands involved.

Question 2

The ____ prohibits price fixing among firms in an industry.
A) Sherman Antitrust Act
B) Federal Trade Commission Act
C) Wheeler-Lea Act
D) Robinson-Patman Act
E) Clayton Act