Author Question: The well-known brand AT&T (American Telephone and Telegraph) would most likely be classified as ... (Read 98 times)

Coya19@aol.com · **on:** Jun 29, 2018

The well-known brand AT&T (American Telephone and Telegraph) would most likely be classified as
A) fanciful.
B) generic.
C) descriptive.
D) suggestive.
E) arbitrary.

Question 2

The amount of profit a channel member expects depends on
A) the amount of discounts for large orders provided by the producers.
B) the number of channel support activities provided by the producers.
C) what the intermediary could earn if it were handling a competing product instead.
D) the type of distribution channels involved.
E) the amount of effort required to carry the product.