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Author Question: What degree of brand loyalty is the strongest and most desired by marketers? A) Preference B) ... (Read 93 times)

jparksx

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What degree of brand loyalty is the strongest and most desired by marketers?
 A) Preference
  B) Requirement
  C) Awareness
  D) Insistence
  E) Recognition

Question 2

The Palasi Candy Company is a small business located in the northeastern United States. The owner of Palasi Candy is calculating the projected costs for the coming year. There is rent for the building; salaries for the retail employees; raw materials of sugar, chocolate, and other ingredients; wrappers for packaging of individual pieces of candy; boxes; and radio advertising. Palasi's ______ are most likely to be the raw materials of sugar, chocolate, and other ingredients, as well as the wrappers.
 A) sunk costs
  B) variable costs
  C) direct costs
  D) fixed costs
  E) marginal costs



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emilymalinowski12

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Answer to Question 1

D

Answer to Question 2

B





 

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