Author Question: A product mix is the composite or total group of products that an organization makes available to ... (Read 29 times)

student77 · **on:** Jun 29, 2018

A product mix is the composite or total group of products that an organization makes available to customers.

Indicate whether the statement is true or false

Question 2

Mary Ellen works at Hershey in the marketing department. Recently, Hershey developed a new chocolate bar that the company is excited about. Mary Ellen's job is to try to increase awareness of the product, get people to try it, and obtain desirable distribution at retail stores. Which consumer sales promotion method should Mary Ellen select based on these criteria?
A) Money refunds
B) Point-of-purchase displays
C) Demonstrations
D) Frequent-user incentives
E) Free samples