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Author Question: The width of a product mix refers to the number of generic products offered by a company. Indicate ... (Read 35 times)

lunatika

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on: Jun 29, 2018
The width of a product mix refers to the number of generic products offered by a company.
 
 Indicate whether the statement is true or false

Question 2

A major reason why Best Buy stopped using ___________ is because consumers perceived the redemption process as too complicated. It was also easy for them to forget about. Therefore, it had minimal use as a sales promotion method.
 A) cents-off offers
  B) premiums
  C) buy-back allowances
  D) rebates
  E) demonstrations


Leostella20

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

D


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