Author Question: A product line is a particular version of a product that can be designated as a distinct offering on ... (Read 110 times)

james9437

  • Hero Member
  • *****
  • Posts: 568
A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is a reason why sales promotion has increased over the past 30 years?
 A) Resellers are more interested in long-term performance over short-term profitability.
  B) Heightened concerns about value have made customers more responsive to promotional offers.
  C) It is unanimously agreed that sales promotion is more effective than advertising.
  D) Sales promotion is less expensive and often makes up the entire integrated marketing strategy.
  E) Consumers and resellers have begun to place more importance on quality over value.



emsimon14

  • Sr. Member
  • ****
  • Posts: 344
Answer to Question 1

False

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

For a complete list of videos, visit our video library