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Author Question: Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce ... (Read 107 times)

Beheh

  • Hero Member
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  • Posts: 520
on: Jun 29, 2018
Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of
 A) poor timing.
  B) the failure to match product offerings to customer needs.
  C) technical problems.
  D) overestimation of market size.
  E) ineffective branding.

Question 2

___________ is an advertisement promoting a product and identifying the names of participating retailers that sell the product.
 
 A) A cooperative advertisement
  B) Push money
  C) A dealer loader
  D) Premium money
  E) A dealer listing


jojobee318

  • Sr. Member
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  • Posts: 298
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

E


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