Author Question: An individual knows that a product exists, but has little information regarding the product and does ... (Read 60 times)

SAVANNAHHOOPER23 · **on:** Jun 29, 2018

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
A) Trial
B) Adoption
C) Interest
D) Awareness
E) Evaluation

Question 2

Which of the following statements is true about sales promotion?
A) It can increase sales by providing extra purchasing incentives.
B) It encompasses personal selling.
C) Sales promotion has increased dramatically, primarily at the expense of personal selling.
D) Product characteristics are not relevant when deciding on sales promotions.
E) It encompasses public relations.