Author Question: When are marketers least likely to change a product's design, style, or other attributes? A) ... (Read 41 times)

Metfan725 · **on:** Jun 29, 2018

When are marketers least likely to change a product's design, style, or other attributes?
A) Introduction
B) Maturity
C) Decline
D) Growth
E) Removal

Question 2

You are the head of sales training for a major financial services firm in New York City. You are conducting a sales training class for a group of new sales trainees. You are a strong believer in using a structured approach to personal selling.

Based on this information, which of the following personal selling process steps are you going to tell the trainees to perform first?

A) Develop a database of potential customers.
B) Develop an engaging sales presentation.
C) Practice closing the sale.
D) Develop a prospect follow-up checklist.
E) Analyze information about potential customers' needs.