Sales objectives can do all of the following except
A) serve as a deterrent both to salespeople and their clients.
B) give the sales force direction and purpose.
C) serve as a standard for evaluating salesperson performance.
D) let the sales force know what is expected of them.
E) help to control the sales force.
Question 2
Tom maintains a popular blog that highlights restaurants in the Chicago area. Tom provides recommendations on the restaurants, posts photos, and gives descriptions of upcoming specials or events. He has a number of followers, and restaurants have begun to take notice. One popular restaurant chain is expanding and hopes that Tom could help it in promoting its new location. Not only does Tom have a lot of people following his blog posts, but the restaurant knows that Tom is highly trusted. What is the best way for the restaurant to make use of Tom's influence in its promotional strategy?
A) Ask Tom to post updates on the restaurant's website.
B) Invite Tom to write a review of its food.
C) Send Tom photos of restaurant meal specials.
D) Send Tom a Facebook message asking him to like the restaurant.
E) Send Tom a press release describing the new location.
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