Author Question: Publicity is usually very costly financially for a firm because the firm needs to spend money ... (Read 186 times)

evelyn o bentley · **on:** Jun 29, 2018

Publicity is usually very costly financially for a firm because the firm needs to spend money convincing the media to promote their newsworthy events.

Indicate whether the statement is true or false

Question 2

Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.

Indicate whether the statement is true or false