Phillip works in the public relations department of his company. He sends a news release about a new product offering to several newspapers and television stations. Phillip knows from past experience that even when the media use his news releases, they often release the information at inopportune times. They will also sometimes cut out what Phillip believes are the most important points to make the news fit. However, Phillip accepts these disadvantages because free publicity offers the advantage of
A) credibility.
B) target market awareness.
C) timeliness.
D) accuracy.
E) feasibility.
Question 2
Scenario 10.2
Use the following to answer the questions.
Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and nonprofit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium.
Refer to Scenario 10.2. Political parties are also utilizing social media to connect with voters and to keep individuals informed about the up-to-the-minute activities in the political campaigns. If the politicians wanted to involve the potential voters in the campaign, they could utilize _______, a new trend in video marketing, and create input for their Facebook pages.
A) spectators
B) avatars
C) virtual realities
D) amateur filmmakers
E) specialized video producers
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