Author Question: Sam works for a national sporting goods store in the marketing department. He wants to place ... (Read 25 times)

fox · **on:** Jun 29, 2018

Sam works for a national sporting goods store in the marketing department. He wants to place advertisements in sports magazines that target teenagers. He notices that the sports preferences of teenagers tend to differ in different parts of the country. In one geographic area, for instance, teens are highly into skating culture. Along the coast, however, many teenagers are more interested in surf culture. Because these target markets differ, Sam should probably try to place advertisements in _________________ of magazines.
A) special editions
B) ad inserts
C) regional issues
D) national issues
E) geographic editions

Question 2

Scenario 10.1
Use the following to answer the questions.

The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but it also connects you with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links, of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.

Refer to Scenario 10.1. The Disney website has a special link for educators that allows them to download educational videos pertaining to various subjects and grade levels. Educators are asked to register online with further information about their needs. This is an example of
A) addressability.
B) interactivity.
C) accessibility.
D) connectivity.
E) control.