Author Question: In creating the advertising message, which of the following is not recommended when creating a ... (Read 148 times)

NClaborn · **on:** Jun 29, 2018

In creating the advertising message, which of the following is not recommended when creating a slogan?
A) The slogan should be short.
B) The slogan should be retained for a long period of time.
C) The slogan should be accompanied by a spokescharacter.
D) The slogan should be backed by a large marketing budget.
E) The slogan should be memorable.

Question 2

Ralph Lauren has retail stores in China where Spectators make up the majority of the online population. The Spectators are interested in reading about the latest fashions from the Western culture but don't typically create and add their own content. Ralph Lauren wants to match its marketing efforts for its upcoming spring collection with the characteristics of the population. Which of the following should Ralph Lauren do?
A) Have a contest to gather consumer-generated content.
B) Ignore comments from Critics.
C) Add tags to webpages or photos.
D) Post its own promotional messages on blogs and websites.
E) Stick to traditional promotions rather than social networking.