Author Question: One way an advertising agency assists a firm is that it takes care of all the grunt work in order to ... (Read 42 times)

theo · **on:** Jun 29, 2018

One way an advertising agency assists a firm is that it takes care of all the grunt work in order to give its clients time to do the creative work on the campaign.

Indicate whether the statement is true or false

Question 2

Two trends that have caused consumer-generated information to gain importance are
A) the recession and a reduction of advertising expenditures.
B) globalization and the cultural trend of consumers being influenced by the village.
C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations.
D) an increase in mobile digital technology and store brands.
E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children.