Author Question: The advertising budgets for industrial products are usually large relative to the sales of the ... (Read 52 times)

Garrulous · **on:** Jun 29, 2018

The advertising budgets for industrial products are usually large relative to the sales of the products.

Indicate whether the statement is true or false

Question 2

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.
A) Sociability
B) Addressability
C) Interactivity
D) Accessibility
E) Control