Answer to Question 1
False
Answer to Question 2
Video-sharing sites, like YouTube, give companies the opportunity to upload ads and informational videos about their products. A few videos become viral at any given time, and although many of these gain popularity because they embarrass the subject in some way, others reach viral status because people find them entertaining. Marketers are seizing opportunities to utilize this viral nature to promote awareness of their companies. Marketers believe consumer videos appear more authentic and create enthusiasm for the product among consumer participants.