This topic contains a solution. Click here to go to the answer

Author Question: Scenario 17.1 Use the following to answer the questions. The Toyota Motor Corporation is ... (Read 91 times)

tiffannnnyyyyyy

  • Hero Member
  • *****
  • Posts: 512
Scenario 17.1
  Use the following to answer the questions.
 
 
 
  The Toyota Motor Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
 
 
 
  Refer to Scenario 17.1. The advertising mentioned above in which Toyota features all brands of the company would be an example of
 A) competitive advertising.
  B) institutional advertising.
  C) comparative advertising.
  D) pioneer advertising.
  E) product advertising.

Question 2

The geographic area structure is well suited to firms with a high degree of diversification.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

T4T

  • Sr. Member
  • ****
  • Posts: 348
Answer to Question 1

B

Answer to Question 2

False




tiffannnnyyyyyy

  • Member
  • Posts: 512
Reply 2 on: Jun 29, 2018
Wow, this really help


Mochi

  • Member
  • Posts: 300
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Cancer has been around as long as humankind, but only in the second half of the twentieth century did the number of cancer cases explode.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

For a complete list of videos, visit our video library