Author Question: Some of the posttest methods for measuring advertising effectiveness are based on how well consumers ... (Read 105 times)

sc00by25 · **on:** Jun 29, 2018

Some of the posttest methods for measuring advertising effectiveness are based on how well consumers remember advertising and include (1 ) recognition tests and (2 ) recall tests. What is the basic difference between these two approaches?
A) The actual ads are shown in the former but not in the latter.
B) The former method relies on memory alone, and the latter shows the actual ads.
C) One uses a consumer jury; the other uses random individuals.
D) The respondents are given class clues in the latter but not in the former.
E) One is used primarily by the government, and the other is used by private businesses.

Question 2

The internationally integrated structure is one type of organizational structure used by U.S. firms for their international operations. Which of the following statements is true about internationally integrated structures?
A) There are five types of internationally integrated structures.
B) The international subsidiary is one type of internationally integrated structure.
C) The matrix structure is not a type of internationally integrated structure.
D) The product division structure is one type of internationally integrated structure.
E) The geographic area structure is not a type of internationally integrated structure.