Matt was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized Sports. He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one. Matt participated in a(n)
A) posttest consumer group.
B) panel of advertising experts.
C) consumer jury.
D) customer ad panel.
E) ad preview group.
Question 2
Sociocultural forces in international markets keep marketers busy trying to understand local preferences, tastes, customs, and idioms. The marketer's failure to understand these forces almost certainly leads to failures in the marketing strategies used. Which one of the following statements about the sociocultural forces in international markets is true?
A) Cultural differences do not affect marketing negotiations and decision-making behavior.
B) Buyers' perceptions of other countries do not influence product adoption and use.
C) Cultural differences do not have significant effects on marketing activities.
D) Transferring marketing logos, trademarks, and symbols is usually an easy process when entering international markets.
E) Product acceptance in an international market is more likely if similarities exist between buyer and seller cultures.
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