Author Question: General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who ... (Read 49 times)

kfurse · **on:** Jun 29, 2018

General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)
A) pretest.
B) inquiry.
C) recognition test.
D) recall test.
E) posttest.

Question 2

U.S. businesses are increasingly recognizing that international markets provide enormous opportunities for growth and profit. ___________companie s are entering international markets and quickly realizing as much as 70 of their sales outside the domestic market within two years.
A) Joint venture
B) Born global
C) Internationally integrated
D) Export
E) Trading