Author Question: Mike Stevens wonders whether the creative idea of using the character Tom T. Turtle as an image for ... (Read 18 times)

newyorker26 · **on:** Jun 29, 2018

Mike Stevens wonders whether the creative idea of using the character Tom T. Turtle as an image for marketing a new line of running shoes will be successful. He should suggest to his account representative that a(n) ____ be used to pretest the campaign.
A) storyboard
B) survey
C) experiment
D) GSR test
E) consumer jury

Question 2

Because firms have different resources and core competencies, their international marketing strategies will also be different. Nevertheless, any firm seeking to be successful in international markets must establish the right organizational structure for its core competencies and resources. Which of the following is a valid international organizational structure?
A) Geographic area structure
B) Non-domestic structure
C) Domicile structure
D) Sales department structure
E) Overseas operations structure