Artwork, a major part of most advertisements, consists of the
A) illustration and the signature.
B) illustration and the layout.
C) illustration and type of print used in the headlines.
D) layout and the signature.
E) method by which all the components are put together.
Question 2
Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it) were a single entity.
Indicate whether the statement is true or false