Author Question: The verbal portion of an advertisement, including headlines, body, and signature, is called the A) ... (Read 29 times)

tiara099 · **on:** Jun 29, 2018

The verbal portion of an advertisement, including headlines, body, and signature, is called the
A) artwork.
B) copy.
C) storyboard.
D) layout.
E) script.

Question 2

Under a licensing arrangement, the licensee pays commissions or royalties on sales or supplies used in manufacturing.

Indicate whether the statement is true or false