Author Question: Domino's is looking into magazine advertising for its pizza. The company wants to reach as many ... (Read 122 times)

jazziefee · **on:** Jun 29, 2018

Domino's is looking into magazine advertising for its pizza. The company wants to reach as many people as possible, but due to budget constraints Domino's must reach consumers as efficiently as possible. What can Domino's use to evaluate various magazines?
A) A cost comparison indicator
B) The total circulation of the magazines
C) A list of the costs of a one-page ad in various magazines
D) The advertising appropriations for each magazine
E) An index of advertisement exposure

Question 2

NAFTA simplifies country-of-origin rules, hindering Japan's use of Mexico as a staging ground for further penetration into U.S. markets.

Indicate whether the statement is true or false