Author Question: Colin McKinney, director of marketing for Greenwald Industrial Products, complains to his ... (Read 116 times)

kodithompson · **on:** Jun 29, 2018

Colin McKinney, director of marketing for Greenwald Industrial Products, complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures. Based on this information, Greenwald is most likely using the ____ approach to determine its advertising expenditures.
A) percent-of-sales
B) objective-and-task
C) competition-matching
D) arbitrary
E) judgmental

Question 2

Opportunities for international marketers are limited to industrial nations with the highest incomes.

Indicate whether the statement is true or false