An ad for a multivitamin that claims, We still bring you everything you need to get through your day in one vitamin, would most likely be considered ____ advertising.
A) reinforcement
B) competitive
C) comparative
D) reminder
E) institutional
Question 2
The Samsung Group sells several different product lines around the world through home appliance and electronics stores. Samsung appliances and electronics have been historically made in Korea, where the company is headquartered. Recently, Samsung has been investigating the possibility of buying land and building a production plant in Tennessee, in the United States. Samsung is now operating as a(an) ______; however, if the plant is built in Tennessee, it will be operating as a(an) ______.
A) exporter; strategic alliance.
B) limited exporter; national marketer.
C) limited exporter; international proprietorship.
D) exporter; multinational enterprise.
E) exporter; global franchise.
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Understanding Food Claims Not all label claims are created equal!