The Got milk? print campaign is advertising that stimulates ...

[jazziefee]

The Got milk? print campaign is advertising that stimulates demand for a ____, known as ____ advertising.
 A) product category; pioneer
  B) product brand; competitive
  C) product category; institutional
  D) brand category; pioneer
  E) product; comparative

Question 2

What is the primary distinction between a joint venture and a strategic alliance in international marketing?
 A) Strategic alliances are only formed between companies from well-developed countries whereas joint ventures are between companies from economically-diverse countries.
  B) A joint venture involves only two companies whereas a strategic alliance is formed between three or more companies.
  C) A joint venture is defined in scope, while a strategic alliance is typically represented by an agreement to work together.
  D) A joint venture is formed between companies with dissimilar product offerings while a strategic alliance is formed between companies with similar product offerings.
  E) A joint venture is simply a financial investment in a foreign firm while a strategic alliance involves more than just financial support.

[carlsona147]

Answer to Question 1

A

Answer to Question 2

C

[jazziefee]

Excellent

[mammy1697]

Gracias!